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Based on what you see, would you be motivated to engage further with the websites you visit e. Why or why not? Take a lesson away for your business. Based on what you learned above, look for ways to improve your content and user experience.
Step 3: Make sure your website is accessible to both search engines and humans
There are also quite a few charlatans, so you have to be thoughtful about whom you follow. In addition to the Monitor Backlinks blog , here are three more resources I recommend:. The final lesson in this SEO for dummies guide is something a bit different. There are a few ways to put this tip into action:.
These conversations will give you additional ideas and examples on how to improve your website. You learned what SEO is and the history of search engine updates. You also learned about backlinks, user experience and how to measure your results. Bruce Harpham offers growth marketing services for software companies. Free day trial with Monitor Backlinks :. Discover your backlinks Discover your competitors' backlinks See Keyword rankings Get E-mail alerts when you lose or gain new links.
Use our free Backlink Checker to instantly get a list of backlinks for any website. Find new ways to build backlinks that are helping you rank higher in Google. Read our guide and boost your traffic. Building links without following a correct strategy is not something you should do. Read more about link building best practices before you start optimising your website. Get email alerts when you get new backlinks with our SEO tool Start your free trial now. Press enter to see results or esc to cancel. But you were too embarrassed to pick it up. Bookmark this page so you can refresh your memory whenever you have the need.
How did whatcar. Consider this following SEO success story in the wedding industry. If wedding planners and car sellers can win with SEO, you can too! Here are some of the most important changes: The Panda Update February This update caused content mills and many other low-quality websites to disappear from the top ranking spots. Some businesses lost significant revenue as their traffic fell. Indirectly, this update rewarded higher-quality websites with a better user experience. The Penguin Update April The Penguin update continued the emphasis on quality.
Further, this update began to penalize whole websites for spam techniques like keyword stuffing, rather than penalizing just the individual webpages.
The Fred Update March This update focused on the tension between user experience and marketing. In brief, highly aggressive monetization methods—such as full-screen advertisements that obscure the underlying content—result in reduced traffic. In addition to excessive advertising, some SEO experts believe that low-quality links were also targeted in this update , such as a high volume of links that appear highly similar. What does this mean for you as an SEO beginner?
Identify a few relevant keywords. Research a few keywords that describe the essential products and services of your website. Use your chosen keywords a few times on each page. Optimize your images. The way you publish images to your website can support your SEO goals. Specifically, look for ways to use your keyword in relevant image file names and alt tags. If a prospect lands on your services page, they might be curious about your professional background as well. If your website has a blog or articles, look for opportunities to link to other articles that cover related themes.
There are two reasons. Copying content from other sources and putting it on your website is a bad idea. Avoid keyword stuffing. Many years ago, some SEOs attempted to manipulate search engines by repeating keyword phrases over and over again, but in a hidden way.
Avoid excessively aggressive monetization and advertising. Yes, this requires some judgment and interpretation to understand. Think about product placements in movies as an analogy. You might not mind if a character drives a BMW for a few scenes. However, if the character keeps bringing up the brand at random moments?
If somebody lands on your website to read an article, access a guide or get some other information, make sure they can get that information easily rather than being sidetracked by an ad.
What Is SEO / Search Engine Optimization?
Add easy-to-find navigational elements. Have you noticed that nearly all websites have navigation links at the top, bottom and elsewhere? Including that information makes your website easier to use and increases trust because users can reach you if they desire. Guide the user to the next step.
SEO Basics: A Beginner's Guide to SEO
Test different browsers. Most of the time, I use Google Chrome or Firefox. However, many people use other web browsers such as Safari, Internet Explorer and Opera. To provide a good user experience, check what your website looks like on different browsers. If something looks strange or unreadable, ask your developer to take a closer look at the problem.
How many backlinks do you have? You can track this directly from your Monitor Backlinks dashboard. Specifically, track the number of backlinks month over month. Try to create more useful content and get the word out about it. How many unique visitors do you get per month? Using Google Analytics , you can see how many visitors come to your website. If your SEO efforts are succeeding, the number of unique visitors will increase.
How long do visitors spend on your website? As a rule of thumb, I like to see average time on site of 30 seconds or a few minutes. That suggests that visitors are interested in what they see. You can find this information also in Google Analytics. Here are the three essential tools that I recommend for a beginner: Google Analytics.
This free software tracks how many people visit your website, what pages are most popular and more.
Monitor Backlinks. The quantity and quality of your backlinks are one of the best ways to measure whether your SEO is working. In , an annual conference, AIRWeb Adversarial Information Retrieval on the Web , was created to bring together practitioners and researchers concerned with search engine optimization and related topics. Companies that employ overly aggressive techniques can get their client websites banned from the search results.
In , the Wall Street Journal reported on a company, Traffic Power , which allegedly used high-risk techniques and failed to disclose those risks to its clients. Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. In , it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.
In , two graduate students at Stanford University , Larry Page and Sergey Brin , developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages.
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